Scrum allows you to adapt as you go and deliver work in bite-sized chunks faster. It allows you to prioritize the work to be done and it’s lightweight, easy to understand but hard to implement. If you get it right, it will also create self-organizing, high-performing teams that achieve Purpose, Autonomy and Mastery as outlined by author Dan Pink in his book Drive.
The reason I’ve seen Scrum implemented in marketing, digital and design teams is to be able to:
What is Scrum?
Scrum is a method that falls under the Agile umbrella term. There are many other agile methodologies including XP programming, Lean, Lean Startup, Kanban, and hybrids such as Scrumban to name a few.
Scrum is an agile, iterative way of releasing work in short sprint cycles which allows you to get something in the hands of the customer sooner in order to learn, get feedback and adapt your plan. It started in tech, 17 luminaries got together to come up with a new way of software development and they released the Agile Manifesto. But since then it has been adapted to most other functions, and is a great method for managing products, services or entire companies. Check out the Agile Marketing Manifesto or the Modern Marketing Manifesto. To pick a few of the Marketing examples:
But if you want to go back to the roots, the 4 Values of the Agile Manifesto are:
It’s not to say that the statements on the right are not important, it’s just that the statements on the left are more important. From this you’ll start to get the idea that customers come first and change is welcomed.
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There are also 12 principles that underpin Scrum. To paraphrase each into a few words;
So, it’s a way of working, a mindset and it’s underpinned by some strong principles.
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Related: Why Agile is a Must-Have for any Marketing, Digital or Design Team