How to Avoid Costly Martech Implementation Failures and Create Rock-Solid Agency-Client Partnerships
Similar to customer journey mapping, partnership journey mapping enables you to peer into the future and think in advance about the highs and lows that you’ll face in your Client-Agency/Consulting House/Tech Vendor/Implementation partnership and what you can do to optimise the PX or Partnership Experience.
Whether it’s weekly WIPs to performance and retainer reviews, to end of contract negotiations - by thinking, talking and mapping this out together, you can proactively plan to turn some of these from moments of friction, into moments of magic.
We also recommend conducting a ‘pre-mortem’, whereby you imagine that the project or the relationship has dramatically failed. You then work backwards to identify the root causes and preventative solutions. Leveraging the group’s experience to solve issues before they happen, instead of after, can be extremely cost-effective, especially for multi-million-dollar technology implementations and complex projects.
Feedback should also be garnered from both sides on what information they need in order to truly understand each other’s business and leave everything on the court. The outcome your seeking is a game-plan for information sharing, process improvements as well as scheduling in the socialising and face-time needed to build lasting relationships.
It’s easy to hope for the best and pray for smooth sailing with your partners. But I’m sure we’ve all got a little scar tissue from relationships turned sour or projects that have blown up. After all, we’re all emotional, human beings. Conflict and communication breakdowns are normal. With these simple strategies however, you can get ahead of the curve and have the difficult conversations while things are good, and plan for the bumps along the way.
If you need any help in developing your Partnership Manifesto, Partnership Journey Map or conducting your Pre-Mortem or want some more information on the methodology, then get in touch. We’re happy to help explain the process in more detail or facilitate this for you.
+61 411 753 679
Alternatively, you can download the product sheet for more information here.
Related: Why You Need to Develop a Partnership Manifesto with all your Agencies, Tech Vendors and Consulting Houses
Related: Is PX the Secret Weapon to Building an Even Stronger Brand and Customer Experience
Related: 17 Signals That Your Agency/Vendor-Client Partnership May Be About to Come Crashing Down