The Product Owner understands the beverage choices and food preferences of the group, so he decides what’s on the menu to choose from. The Scrum Master works out the best process to order the drinks and food in a packed pub, he’s also got checks and balances to make sure that everyone gets the right drink, is happy with it, gets through it and whether they want to make any changes for the next round. The Development Team decides what they want to have, in what order, and how much they think they can eat and drink this session, and then they work hard together to polish it all off.
Scrum allows you to adapt as you go and deliver work in bite-sized chunks faster. It allows you to prioritize the work to be done and it’s lightweight, easy to understand but hard to implement. If you get it right, it will also create self-organizing, high-performing teams that achieve Purpose, Autonomy and Mastery as outlined by author Dan Pink in his book Drive.
Life as a marketer is never dull. We’re faced with constantly shifting priorities and burgeoning workloads coupled with shrinking resources. Throw on top of this an ever-changing landscape of new competitors and technologies and an increasing responsibility around revenue growth and customer experience. In order to succeed in today’s world, we need to adopt new mindsets and new ways of working.